![]() It can be applied not just to designing products, but also solving problems and testing theories. At a high level, you will get to understand the design process. In this video, ABCNews in the US, challenged IDEO to redesign the shopping cart in just five days. But one that has become the envy of many an entrepreneur. This one company has designed many of the every day products that we use, so technically it is an industrial design business. Unless you are a designer or work in customer based research, you may not have heard of this remarkable company. ![]() It has turned design and innovation into an art form that many envy, but few can copy. ![]() IDEO is one of the hero companies of Silicon Valley. Some people may have a need for an every day killer whale. It’s the stunning process that IDEO used to design these, well sort of, every day items. What do shopping trolleys, Free Willy and the mouse for the Apple Mac have in common?
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