While in the past US whiskies prided themselves in their high proof, the tendency has been for most hard liquors to follow the lead of vodka and settle on 80 proof. Sales in this region have been hurt by the 2018 international tariffs between the US and EU. It is one of the most popular whiskies from the United States, and its second-largest market is said to be Europe. Hailing from Lynchburg, Tennessee, Jack Daniel’s is created in a county where the sale of alcohol is prohibited, but its distillation is allowed. The barrels are never reused by the company, but many go on to flavor other types of liquor, such as rum. These barrels give the spirit its color and are also essential for the taste. Jack Daniel’s is aged in oak barrels for anywhere between four and seven years. ![]() This charcoal filtering is said to be what gives the whiskey its unique taste, but another important factor is the barrel. As far as its creation process goes, it is the same as a bourbon, with the addition of an extra step of “mellowing” the spirit, using sugar maple charcoal filtering, before distilling it. Jack Daniel’s whiskey bills itself as a Tennessee whiskey, but it meets all of the requirements of being a bourbon.
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